7 Common Questions About Startup Employee Stock Options

Stock options can be a nice benefit, but the value behind the offer can vary significantly. There are simply no guarantees. So, whether you’re considering a job offer that includes a stock grant, or you hold stock as part of your current compensation, it’s crucial to understand the basics.

What types of stock plans are out there, and how do they work?
How do I know when to exercise, hold or sell?
What are the tax implications?
How should I think about stock or equity compensation relative to my total compensation and any other savings and investments I might have?

1. What are the most common types of employee stock offerings?
Two of the most common employee stock offerings are stock options and restricted stock.
Employee stock options are the most common among startup companies. The options give you the opportunity to purchase shares of your company’s stock at a specified price, typically referred to as the “strike” price. Your right to purchase – or “exercise” – stock options is subject to a vesting schedule, which defines when you can exercise the options.
Let’s take an example. Say you’re granted 300 options with a strike price of $10 each that vest equally over a three-year period. At the end of the first year, you would have the right to exercise 100 shares of stock for $10 per share. If, at that time, the company’s share price had risen to $15 per share, you have the opportunity to purchase the stock for $5 below the market price, which, if you exercise and sell concurrently, represents a $500 pre-tax profit.
At the end of the second year, 100 more shares will vest. Now, in our example, let’s say the company’s stock price has declined to $8 per share. In this scenario, you would not exercise your options, as you’d be paying $10 for something you could purchase for $8 in the open market. You may hear this referred to as options being “out of the money” or “under water.” The good news is that the loss is on paper, as you have not invested actual cash. You retain the right to exercise the shares and can keep an eye on the company’s stock price. Later, you may choose to take action if the market price goes higher than the strike price – or when it is back “in the money.”
At the end of the third year, the final 100 shares would vest, and you’d have the right to exercise those shares. Your decision to do so would depend on a number of factors, including, but not limited to, the stock’s market price. Once you’ve exercised vested options, you can either sell the shares right away or hold onto them as part of your stock portfolio.
Restricted stock grants (which may include either Awards or Units) provide employees with a right to receive shares at little or no cost. As with stock options, restricted stock grants are subject to a vesting schedule, typically tied to either passage of time or achievement of a specific goal. This means that you’ll either have to wait a certain period of time and/or meet certain goals before you earn the right to receive the shares. Keep in mind that the vesting of restricted stock grants is a taxable event. This means that taxes will have to be paid based on the value of the shares at the time they vest. Your employer decides which tax payment options are available to you – these may include paying cash, selling some of the vested shares, or having your employer withhold some of the shares.

2. What’s the difference between “incentive” and “non-qualified” stock options?
This is a fairly complex area related to the current tax code. Therefore, you should consult your tax advisor to better understand your personal situation. The difference primarily lies in how the two are taxed. Incentive stock options qualify for special tax treatment by the IRS, meaning taxes generally don’t have to be paid when these options are exercised. And resulting gain or loss may qualify as long-term capital gains or loss if held more than a year.
Non-qualified options, on the other hand, can result in ordinary taxable income when exercised. Tax is based on the difference between the exercise price and fair market value at the time of exercise. Subsequent sales may result in capital gain or loss – short or long term, depending on duration held.

3. What about taxes?
Tax treatment for each transaction will depend on the type of stock option you own and other variables related to your individual situation. Before you exercise your options and/or sell shares, you’ll want to carefully consider the consequences of the transaction. For specific advice, you should consult a tax advisor or accountant.


4. How do I know whether to hold or sell after I exercise?
When it comes to employee stock options and shares, the decision to hold or sell boils down to the basics of long term investing. Ask yourself: how much risk am I willing to take? Is my portfolio well-diversified based on my current needs and goals? How does this investment fit in with my overall financial strategy? Your decision to exercise, hold or sell some or all of your shares should consider these questions.
Many people choose what is referred to as a same-day sale or cashless exercise in which you exercise your vested options and simultaneously sell the shares. This provides immediate access to your actual proceeds (profit, less associated commissions, fees and taxes). Many firms make tools available that help plan a participant’s model in advance and estimate proceeds from a particular transaction. In all cases, you should consult a tax advisor or financial planner for advice on your personal financial situation.

5. I believe in my company’s future. How much of its stock should I own?
It is great to have confidence in your employer, but you should consider your total portfolio and overall diversification strategy when thinking about any investment – including one in company stock. In general, it’s best not to have a portfolio that is overly dependent on any one investment.

6. I work for a privately-held startup. If this company never goes public or is purchased by another company before going public, what happens to the stock?
There is no single answer to this. The answer is often defined in the terms of the company’s stock plan and/or the transaction terms. If a company remains private, there may be limited opportunities to sell vested or unrestricted shares, but it will vary by the plan and the company.
For instance, a private company may allow employees to sell their vested option rights on secondary or other marketplaces. In the case of an acquisition, some buyers will accelerate the vesting schedule and pay all options holders the difference between the strike price and the acquisition share price, while other buyers might convert unvested stock to a stock plan in the acquiring company. Again, this will vary by plan and transaction.

7. I still have a lot of questions. How can I learn more?
Your manager or someone in your company’s HR department can likely provide more details about your company’s plan – and the benefits you qualify for under the plan. You should also consult your financial planner or tax advisor to ensure you understand how stock grants, vesting events, exercising and selling affect your personal tax situation.

PS: via @Mashable Startups section
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30 September 2011 at 14:17 - Comments

South Asian establishment in Daily Deal Market

These days you know about one more model which is "Deal of the Day". Now before going out of home you check for the deals through N number of sites online. Apart from daily deal you can also get the real time deals available thru Groupon. Companies in this market are going more real time and planning to come up with the real time deals based upon the customer's interest, customer volume at particular time and even on the customer's interest based on the season....

In this volatile economy when you think about your daily expenses you are pretty surprised with the daily activities going on and you think “Is $15 worth for this deal?”. With the recent economy turmoil the question of “is this item worth the value” has become even more important and the recent success of daily deal sites like Groupon, LivingSocial, and BuyWithMe can be attributed to this phenomena.
When a vendor thinks about the competitive market one think which comes into their mind is “How to get new customers?” Answer seems to be "Daily Deal Model".
These daily deals companies collects personal information from willing consumers and then only contacts those consumers, primarily by emails, face book etc. Then they breaks into new markets by identifying successful local businesses, first by sending their employees to research the local market; when it finds a business with outstanding reviews, salespeople approach it and explain the model, and use social marketing sites such as Face book, Twitter to further promote the idea.

Well these daily deals model took over the traditional advertisement in which vendor does not have to pay any upfront cost to participate and using this model they will get a whole lot of customers on their door which they might not get with the traditional marketing. But again a key point "No guarantees if they will ever come back, but they will come at least once."
According to one of the Mr. Agarwal's blog:

Merchants need to know two key numbers-
1) The proportion of Groupon customers who are already their customers
2) How often new customers come back.
The higher the first number, the worse their deal will perform. The higher the second number, the better their deal does.

Statistics of Daily Deal Model:
According to a survey done by Prof. Utpal from Rice University- In a survey-based study of 324 businesses that conducted a daily deal promotion between August 2009 and March 2011, 55.5% of businesses reported making money, 26.6% lost money and 17.9% broke even on their promotions. Although close to 80% of deal users were new customers, significantly fewer users spent beyond the deal’s value or returned to purchase at full price. 48.1% of businesses indicated they would run another daily deal promotion, 19.8% said they would not, and 32.1% said they were uncertain.

This industry is a hotbed of investment and there is not doubt that along with the Groupon filling an IPO, Facebook, Living Social, and Google have already launched the daily deals eComm websites and many start ups continue to be launch their will be a time when the businesses all over the US will be making decision whether to run their promotion or not and if yes, then with which deal’s site they should go on.
On the contrary great analysis has been done over the sustainability of this model and this model came under a lot more scrutiny after the intended Groupon IPO filing. Some of the analysis revolves around the financial numbers –
1) The sequential growth rate that has been projected
2) Explosive growth of the employee base
3) Gift card liability on the books
4) Customer acquisition and retaining costs


Agarwal's Blog has links to a bunch of articles that dissects this model. But for now this industry is a hotbed of investments. We are seeing plethora of other players like Facebook, Living Social, and Google have already launched the daily deals websites and many other startups continue to launch. Now time will tell whether the social buying phenomenon are another social fad or is this model is here for people to adopt and adapt.

Growth of this model:
This business model was made popular by Groupon that started its operations in Chicago around 2007 and with other players jumping onto the bandwagon. The beauty of this model is that one can start operations with less than 2k in investment – a website and couple of hours of free time every evening to go around local businesses to procure deals. This led to mushrooming of sites across the world and spawned another industry all together – deal aggregators which include Yipit, Deal Nation, Dealery etc. As for the recent mark there are over 400+ sites that are listed on Yipit and many more coming up daily. Most of these sites cater to local sites but there are quite a few others which are specific to a particular need like the site that offers deals on garden needs, a particular community like Jewpon (targeting Jews in NY & other cities), or sites like Mamapedia targeting moms.

Well these days I came across the name from many of my South Asian friends and UTDallas folks "DesiSauda" and here is some of the analysis done on DesiSauda:

DesiSauda came up with an idea to bargain deals from South Asian catered establishments. They bargain with the South Asian community and get the best deals for our customers. “Desi” typically refers to Diasporic, from the Greek word Diaspora, which means scattering, dispersion of people from ancestral homeland subcultures of South Asians. "Sauda" in Hindi refers to bargains. Combining these two words brings the essence of this organization - bring deals to you that matter the most.
DesiSauda is social buying site that offers deals from South Asian establishments targeted at South Asian and other communities. Once they establish the brand they start approaching other businesses that South Asian’s frequent. A South Asian is a person from one of these countries – India, Pakistan, Sri Lanka, Bangladesh, Nepal or Maldives. As per US Census Community Survey the number of South Asians in US is around 2.8M with 70% of this population between the ages of 17 to 64 years. South Asians are concentrated in certain cities around US – for example in the NY region (including PA, NJ & Connecticut) there are around 600,000 South Asians followed by Bay Area in California with the most South Asian population. Once established they would expand the operations to other countries where there is notable South Asian community – UK (4.2M), Canada (2.1M)

As it is pretty transparent that many deals portals are available in the market with the brand name such as Groupon, Living Social, FB deals Google deals etc. What can be the reason behind Desi Sauda to start as a niche and give a competition to Groupon and living social? Well Desi Sauda team should have definitely thought about it before starting the venture that even though after having companies who have million of subscribers already registered with them then why would the customers come to Desi Sauda and why the small businesses would give deal to them? Well you will find the competitions every where and its not about giving competition to Groupon and other companies. Desi Sauda came up with a different mind set keeping South Asians in mind. Being from South Asia, the CEO of the company thinks that you won’t get many South Asian deals available in market and that’s why we are here. Completed his MS and MBA from top schools in US, the founder of the company while doing this MS used to think twice before spending 15 bucks on a South Indian menu. Top of his mind used to say why I can’t get the food in 50% off so I can save some money and today is the day, when you go on their website you will find exciting deals from South Asian’s market which is keeping the customers really happy.

About DesiSauda Business Model:
With the growing market of South Asian’s in South West region we thought of getting the deals from South Asian market in Dallas. DesiSauda also thought of getting the deals from new business which don’t have existing connections in the market and thus help them introduce them to the local community. We work with the business to understand them, their customer profile and how they like to expand the business. We then create a campaign by working with the business that gives them the best bang for the buck, which includes the min and max number of deals they want to sell.
Each deal has a different tipping point. Once a deal is tipped, customer will receive an email with your coupon to print. The email will provide instructions about using the coupon. If the deal is not tipped then the customer gets the amount bank into their account.
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16 September 2011 at 12:30 - Comments

What next??

Daily social networking platforms, iPhone/Droid apps are coming up in the market. The battle for identity on web goes on and every morning a new/existing business comes up with a new innovative idea. Daily trending news like Facebook messaging system, More than 250 million users on Facebook, iPhone with Verizon, Twitter trends and Foursquare with new badges makes you think “What Next?”

Here is the next story which interested me the most this week i.e. Google Voice available on iPhone. As everyone know Google Voice gives you one number for all your phones, voicemail as easy as email, free US long distance, low rates on international calls. Google Voice really impressed me in many ways like you get a number which you can direct to your cell phone and receive the Google voice call on your cell phone. You can also make free long distance calls within the US. Also Voicemail transcription is an existing feature through which you can get your voicemail as an email. Other features includes: Free text messaging to U.S. numbers, cheap rates for international calls.

Few months back in August 2010 Google introduced Call from Gmail, free calls to US and Canada. Now gmail has phone calls option using VoIP technology from the Gizmo5 acquisition. If you have a Google Voice phone number, Incoming calls pop up as a chat window in Gmail and you press a "Call phone" button that appears near the top of the Chat window to send an outbound call.

And now in November 2010 Google comes up with “Google Voice app” for iPhone. After been rejected from the App Store finally a free version of Google Voice web app is available. Google has put the power of HTML5 includes a few extra bonuses like a sleek design for your Google Voice inbox, with the option to create home screen icons for individual pages and the ability to display your Google Voice number as the outbound caller ID so you can easily receive return calls. You can also send and receive text messages for free. So if you are using an iPhone do check out Google Voice app.

The rivalry still continues and everyday existing businesses come up with new thought and startups comes with new idea with the common statement “that's just going to be another social network platform” and an end user with the common question “What Next?”
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17 November 2010 at 16:28 - Comments

1 degree of Social Network


As Six degree of Separation states that each person is on average approximately six steps away from any other person on Earth. This is a shrinking world and each person is connected to somebody else through a mutual friend or acquaintance.

I think that Social Networks help people with developing their ideas & thoughts and enable them to share it on one platform. When it comes to Social Networking, each person can be connected to somebody else in 1 degree. I think 1 degree of seperation strategy can be used to connect people through different social networking websites in a degree.

On the left nav under "1 degree of Social Network" title you can find few of the Social Networking websites through which you can connect to me in 1 step or 1 degree. Thats why I call it 1 degree of Social Network.
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3 November 2010 at 12:57 - Comments

10 Emerging Social Platforms and How Businesses Can Use Them (via @Mashable)

10 Emerging Social Platforms and How Businesses Can Use Them:

1. Gowalla:
Gowalla is a location-based social networking service created by Alamofire. Users 'check-in' at Spots in their local vicinity, either through a dedicated mobile application or through the mobile website. As a reward users will sometimes receive items from check-ins.

2. SCVNGR:
The platform enables users to earn badges and points for checking in to places. Users can also earn rewards, in the form of discounts and freebies, through completing challenges, such as snapping a picture, saying something, or completing a social check-in.

3. Whrrl:
Whrrl is a social location-based game that launched in late 2007 and now boasts over 300,000 users. Unlike other location-based apps, Whrrl is based on Societies. Users check in to locations and complete recommendations inputted by other users in order to join Societies.

4. Loopt Star:
Users check in to locations to earn rewards, including points and discounts, based on a set of factors designated by the establishments. A business owner can target by time of day, day of week, and number of times a person has previously checked in, for example.

5. Brightkite:
It enables users to check in and post comments at any location. It also features photo-posting, messaging, comments, tips, tiered rewards, and group chat capabilities.

6. Aardvark:
Aardvark is a question-and-answer platform recently acquired by Google. A user simply asks a questions, and then Aardvark algorithmically determines the best person within the user’s network to answer the question.

7. Quora:
Quora is a Q&A platform that enables anyone to ask or answer a question. Users can follow people, questions and topics. If you don’t find a topic of interest, you can create new topics.

8. Help a Reporter Out:
Help a Reporter Out (HARO) is an excellent source for journalists looking for sources or experts looking to get free press. Journalists submit queries and sources respond to those queries, which are sent out in an e-mail newsletter thrice a day, as well as via HARO’s Twitter feed.

9. NewsBasis:
Having launched just one month ago, NewsBasis has already attracted 3,300 registered sources and 580 journalists, of which a majority are active.

10. StatusNet:
StatusNet, in the words of the company, is an “open source microblogging application, aiming to be an alternative to Twitter.” It’s main benefit is that it “helps you share and connect in real-time within your own domain. With StatusNet you can encourage collaboration, build and engage your community, and be in command of your brand.”
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29 October 2010 at 13:48 - Comments

Connect with Other Entrepreneurs Online (via @Mashable)

Here are the websites that can help Entrepreneurs to track down the appropriate entrepreneurs:

1) OnStartups: An online community and blog for startup entrepreneurs
This site is a perfect place to crowdsource all of your small business questions. After you post a question, anyone can post an answer. You and other users can vote the different responses up or down so that the best answer floats to the top — at which point, if you decide to, you can mark one response as the “accepted answer.”

2) Focus: Business Expertise for Everyone
Focus differs from other Q&A sites by maintaining a core group of experts who answer many of the questions on the site in exchange for the opportunity to promote themselves. This feature makes it more likely that you’ll receive prompt and useful responses.

3) MicroMentor:
MicroMentor is a free online service that connects small business owners with business mentors. MicroMentor offers business professionals meaningful volunteer opportunities and offers entrepreneurs one-on-one advice and business mentoring to help their business succeed. Be a mentor, find a mentor, and build a business.

4) Entrepreneur Connect:
Entrepreneur Connect is the social network where small-business owners can create a profile, explore the community, share ideas and make connections.

5) PartnerUp:
Find business partners, opportunities to get involved in businesses, commercial real estate and resources to make your company or idea a success.

6) EFactor:
The authors of business networking book The N Factor venture up the alphabet a little bit to bring you the EFactor. This social network for entrepreneurs can help you answer your questions in a handful of different ways.

7) MeetTheBoss TV:
This site gives you the opportunity for personal access to the world’s most innovative and influential business leaders. Although the rest of us probably won’t be able to get our questions for business leaders answered directly, there’s likely a video on MeetTheBoss TV that is relevant to your issue.

8 ) SCORE.org:
A resource partner with the U.S. Small Business Administration, SCORE gives free advice to entrepreneurs.

9) LinkedIn Answers:
What sets LinkedIn Answers apart from the others on this list is that people have a couple of strong motives to help you. First, people are always looking for ways to stay in touch with members of their professional networks. Answering your question is a perfect opportunity to refresh a connection. Second, people who give the best answers to questions are featured as “experts” on the Answers homepage and in each category of questions.
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28 October 2010 at 13:58 - Comments

Top 7 Social Media Services for Small Business (via @Mashable)

Top 7 Social Media Services for Small Business

Social Media Services recommended for small businesses:

1. Communications Service: Twitter
The micro-blogging service enables businesses to quickly and effectively enhance customer service, business development, public relations and even lead generation.

2. Video-Sharing Service: YouTube
From speeches and tours to tutorials and documentaries, small businesses are using web video in a lot of creative ways — even CEOs are getting involved. Businesses are using a number of services, but our top pick for small businesses is still the video king, YouTube.

3. Twitter Photo-Sharing Service: Twitpic
Photo-sharing on Twitter can be a great way to showcase products and give a behind-the-scenes look at your business. Really, you can’t go wrong with most of the Twitter photo-sharing services out there. The majority are easy to use, only require users to sign in via Twitter oAuth, and showcase photos in a timeline. TwitPic adds the extra value of being recognizable within your Twitter stream.

4. Location-Based Service: Foursquare
Social media adoption rates among small businesses have grown dramatically this year, and location-based services are high on the list of emerging platforms of interest. While there are a handful of quality location-based services out there, including the recently launched Facebook Places, we believe that Foursquare still offers the best small business experience.

5. Blogging Platform: Tumblr
Tumblr makes blogging almost as easy as tweeting, and puts a heavier focus on the social aspects of blogging than most platforms. The interface is easy to use, there are a ton of great themes, and the re-blogging feature makes it easy for users to share content.

6. Social Media Dashboard: TweetDeck
Dealing with multiple social media accounts across various platforms is a total downer, but luckily there are lots of social media management tools to help, and TweetDeck seems to be a top pick among small business owners that we’ve spoken to.

7. Funding Platform: Kickstarter
For startups and small businesses looking for funding, we recommend Kickstarter, a service for crowd sourcing funds for “creative ideas and ambitious endeavors.” Kickstarter operates on an all-or-nothing model. Project owners choose a goal and a deadline, and if the project isn’t fully funded when time expires, then no money changes hands.

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28 October 2010 at 13:42 - Comments

Key to Startup Success

These points are collected from different articles posted on Mashable, TechCrunch, etc. and after reading different articles I am coming up with one common repository.

Entrepreneurs planning to start and work on new ideas shall focus on few key points described below:

Tips for Startups:
1) As an Entrepreneur you should not think my friends is starting a company shall I also start my company? I don’t have any work other work to do shall I start my company? What should I start so that I become billionaire in few months? Things just don’t happen in few days. You can’t become a billionaire in a minute. If you think you will have profits then you have to consider the loss factor also. Think about something that fascinates you. Come you with the idea, Plan and the vision.

2) Focus on the idea: Come one with the idea and focus on the idea. The idea should give you the answer for “Why will the people use this product?” If you are coming up with the common idea than ask yourself “Why will the people use your products if N number of products are in the market?” Google, Facebook, Twitter didn’t exactly started with a food of plate ready.

3) Discuss the idea, issues, and scope: Discuss the idea with the entrepreneurs with whom you are working with. Form the team that will support the product until success. Discuss the scope of the idea. Try to come up with the solution approach for it. Ask the team that why the customer will be interested in our product. How will it benefit to the customer purchasing the product. How can we give customer support after launching the products? Don’t neglect the service that will be given to customer after the product is live.

4) Meetings: Try to organize meeting with the team everyday. Team should be open to discuss all the key points. Try to follow SCRUM methodology. Discuss the issue which can come in future and come up with the approach everyday. Divide the project into sprints and come up with the progress of the project and future plans.
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28 October 2010 at 13:21 - Comments

How Apple Dominates


What makes Apple tick? How is it that it came back from the dead to surpass both Google and Microsoft in market cap? French consulting firm faberNovel takes a stab at explaining Apple’s success and its strategy against its two main rivals in the SlideShare above. (In the past, faberNovel has created similar slideshows about Google).

The 48-slide presentation, titles “Apple: 8 Easy Steps To Beat Microsoft (And Google),” boils Apple’s strategy down to eight steps including “the arrogance of simplicity” (Step 1) to customer lock-in (Step 3), selling at a premium (Step 4), cross-selling products (Step 5), and, of course, think different (Step 7). Much of this is not new information, but seeing it all in a detailed slide presentation helps put Apple’s various moves in context.

Apple starts by stripping away complexity from computing products, paring down features in favor of making their products more effortless to master. Apple locks in customers by controlling every aspect of a product through vertical integration. For instance, it doesn’t make much money from iTunes, but that is how it keeps customers coming back. It makes its money from hardware, which it sells at a premium. It has been able to increase its gross margins from 23 percent in 2001 to 40 percent last year.

Over that time period, it went from a niche, high-end computer maker to a consumer electronics company. But its iPods, iPhones, and iPads bring new consumers into the Mac fold and drive sales of Mac computers, which of course work better with all of its other devices. The iPod, iPhone, and now the iPad are what drive mainstream adoption for Apple and have propelled it to become the powerhouse it is today.

PS: How Apple Dominates (In Slides)
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9 July 2010 at 22:10 - Comments

Do’s & Don’ts of Social Media Marketing (via Search Engine Journal)

Do’s & Don’ts of Social Media Marketing (via Search Engine Journal):

Do’s:
1) Build a strong social network.
2) Expend your effort building the trust quotient of your site.
3) It’s simple, it may sound a little hackneyed, but it is also true – pretty impossible to drive a social media campaign without a blog.
4) This is a classic tip, works every time. You may remember a time when ‘List’ posts were all the rage
5) Keep your eyes peeled and your ears open, and your finger on the pulse.
6) Social media marketing can hardly be possible unless you are willing to be, you know, social.
7) Stick to your brand philosophy.
8 ) Be familiar with the social culture of the communities.

DON’Ts:
1) Don’t ‘spam’ on social sites.
2) Avoid blatant marketing tactics, be subtle.
3) Don’t forget to keep your social profiles live and updated.
4) Don’t forget about Online Reputation Management.
5) Don’t drop search in favor of social.
6) Don’t try to do too much too fast. Let your SMM take a natural course.
7) You social media activities should be primed to bring exposure to your site.
8 ) Don’t engage in social climbing.

PS: More info about this blog at Do’s & Don’ts of Social Media Marketing
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28 March 2010 at 19:36 - Comments