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How Apple Dominates

What makes Apple tick? How is it that it came back from the dead to surpass both Google and Microsoft in market cap? French consulting firm faberNovel takes a stab at explaining Apple’s success and its strategy against its two main rivals in the SlideShare above. (In the past, faberNovel has created similar slideshows about [...]

Do’s & Don’ts of Social Media Marketing (via Search Engine Journal)

Do’s & Don’ts of Social Media Marketing (via Search Engine Journal): Do’s: 1) Build a strong social network. 2) Expend your effort building the trust quotient of your site. 3) It’s simple, it may sound a little hackneyed, but it is also true – pretty impossible to drive a social media campaign without a blog. [...]

15 Essential Social Media Resources You May Have Missed (via mashable)

(via mashable) Please find the post that will render you more knowledge about Social Media. Social Media Resources: Social Media: 1) 5 Stellar Ways to Explore Space Using Social Media 2) 6 Easy Ways to Score the Best Deals with Social Media 3) 4 Ways Non-Profits Can Use Google Buzz 4) 10 Beautiful Free Blogger [...]

SOA

What is SOA? 1) A paradigm for organizing and utilizing distributed capabilities that may be under the control of different ownership domains. It provides a uniform means to offer, discover, interact with and use capabilities to produce desired effects consistent with measurable preconditions. 2) SOA is a way to define a distributed system where several [...]

more on SEO

1) robots.txt file The robots.txt is a simple text file that is placed on our root directory. Search Bots, crawl each URL and the first thing they search on an URL root is the robots.txt file. A simple robots.txt looks like: User-agent: * Disallow: "User-agent: *" means this section applies to all robots, the wildcard [...]

SEO basics

This post discusses about search engine ranking for the pages and some simple ways to improve ranking on google. Few basic points to keep in mind: TITLE Element: Make sure that the TITLE Element is relevant to the content on the page. Page title elements are normally 60-80 characters maximum in length. META description Tag: [...]